Asia market entry
Examine opportunity, critical assumptions and the local realities that should shape a market decision.
Explore market entry →Consumer Intelligence · Market Strategy · Practical AI
Understand Asia. Make better decisions. Turn insight into action.
I help business leaders navigate markets, consumers and commercial opportunities across Asia—connecting evidence, local context and commercial priorities.
25 yearsCross-functional experience
Across AsiaRegional perspective
Research to leadershipMultidisciplinary thinking
Human insight + AIDecision support
Where I help
From market understanding to confident action
Good decisions require more than data. They require context, interpretation and an understanding of how markets and people actually behave.
Consumer intelligence
Turn fragmented market and consumer evidence into a coherent strategic picture.
Explore consumer intelligence →Research interpretation
Move from technically sound findings to implications, direction and action.
Explore research advisory →AI business playbooks
Connect practical AI to real workflows, responsible judgement and repeatable practice.
Explore AI playbooks →Asia market expertise
Asia is not one market
Every market has its own cultural context, consumer behaviour, competitive structure and way of doing business. I help organisations understand what is genuinely transferable, what must be adapted and what needs to be learned locally.
Explore my Asia perspective
A multidisciplinary perspective
A career shaped across several sides of the decision
Market ResearchConsumer IntelligenceBankingMarketingCommercial LeadershipConsultingAI-Enabled Advisory
This combination lets me see research not as an isolated activity, but as part of a wider path from evidence to commercial action.
Read my storyFeatured insights
Ideas for leaders navigating Asia, consumers and AI
Digital Commerce
Live Commerce Creator Economics: The Report Behind the $46 Billion Figure
A named, disclosed-methodology survey puts creator-led commerce at up to $46 billion in Southeast Asian e-commerce sales — and also finds consumer trust declining across every creator tier even as the channel grows, a tension worth understanding before structuring a creator partnership.
Read insight →Consumer Intelligence
Thailand's Tourism Reset: Fewer Arrivals, More Revenue Per Visitor, by Design
TAT's own April 2026 announcement made the arrival-count decline deliberate: Thailand is explicitly trading volume for value, targeting longer-staying, higher-spending visitors. A one-month data point in April 2026 shows the mechanism working exactly as designed — arrivals down 7%, revenue up almost 3%.
Read insight →AI and Decision Systems
Generative AI in Research Reporting: What Academic Evidence Actually Supports
A peer-reviewed study found something specific and useful: LLM accuracy in market research tasks decreases as question specificity increases — the opposite of where most reporting workflows most need reliability.
Read insight →Practical AI for business
Make AI useful for the work that matters
AI becomes valuable when it is connected to a defined business problem, the evidence required and responsible human judgement.
Professional enquiry
Let’s discuss the decision you are facing
If you are evaluating an Asian market, interpreting research or exploring a practical use of AI, tell me a little about the situation.